YouTube ads are only for top of funnel,  not great for driving actions / conversions.

It is not accurate to say that YouTube ads are only suitable for the top of the funnel and not for driving conversions. While it's true that YouTube is primarily known for its ability to reach a large audience and create awareness, the platform can also be used effectively for driving conversions and other specific actions.

For example, you can use YouTube's TrueView for action ad format, which is designed to drive specific actions such as website visits, calls, and app installs.

These ads are shown to users who are most likely to take the desired action, and they can be optimized for conversions through the use of detailed targeting and retargeting options.

Additionally, you can use YouTube's video remarketing to reach people who have already interacted with your videos, channel, or website. Remarketing helps you reach people who are already familiar with your brand and more likely to take the desired action, such as making a purchase.

In conclusion, while YouTube is a great platform for top-of-the-funnel advertising, it can also be used effectively to drive conversions and other specific actions. The key is to choose the right ad format, targeting, and creative strategy to meet your specific business objectives.

Learn more by heading over to our website: www.youtubeadsguru.co.nz