Over 90% of people say that they’ve discovered new products and brands via YouTube

YouTube has become one of the largest and most influential social media platforms in the world. With over 2 billion monthly active users, it’s no wonder that more and more brands are turning to the platform to reach their target audience.

The statistics mentioned in the prompt, that over 90% of people say they’ve discovered new products and brands via YouTube and 68% of YouTube users watched YouTube to help make a purchase decision, are a testament to the power of the platform as a marketing tool.

YouTube has become the go-to source for product reviews and recommendations, with millions of users watching unboxing videos, product demonstrations, and how-to guides to help them make informed purchasing decisions.

This is especially true for younger generations, who are growing up in a digital-first world and are more likely to trust peer reviews over traditional advertising.

One of the key benefits of using YouTube for marketing is the ability to reach a massive audience. With billions of users, brands have access to a vast pool of potential customers. This is especially true for niche products, as YouTube’s search algorithms can match content to the interests of the user, helping to connect the right product with the right audience.

Another advantage of using YouTube for marketing is the ability to build a relationship with your audience. By creating engaging and informative content, brands can establish a strong connection with their viewers, helping to build trust and credibility.

This connection is especially important in the early stages of the buying process, as it can influence the purchasing decision of the customer.

YouTube also provides brands with a wealth of data and insights on their audience, helping them to understand their needs, preferences, and behaviours. This information can be used to optimise future marketing efforts, improving the chances of success.

In addition to the above benefits, YouTube offers a range of marketing options for brands to choose from, including pre-roll ads, display ads, sponsored content, and influencer marketing. This variety of options allows brands to tailor their marketing efforts to meet their specific goals and budget.

For example, pre-roll ads can be used to reach a broad audience, while influencer marketing can be used to build credibility and reach a targeted audience.

However, it’s important to note that success on YouTube requires more than just creating and uploading videos. Brands need to have a clear strategy in place and understand the platform’s algorithms and audience to achieve success.

This means focusing on creating high-quality, engaging content that resonates with the target audience, and using the data and insights provided by YouTube to continuously optimise marketing efforts.

In conclusion, with over 90% of people saying that they’ve discovered new products and brands via YouTube and 68% of YouTube users watched the platform to help make a purchase decision, it’s clear that YouTube has become an essential tool for brands looking to reach their target audience. Whether you’re a small start-up or a large multinational, YouTube provides a wealth of benefits and opportunities to reach, engage, and convert customers.

By understanding the platform’s algorithms and audience, and focusing on creating high-quality content, brands can tap into the power of YouTube and achieve their marketing goals.