Google Advert vs Radio & Media (2023)

Adwords Advertising Christchurch

Advertising has been an essential part of marketing strategies for businesses of all sizes for many years. Traditionally, radio and magazine/newspaper ads have been some of the most common forms of advertising.

However, with the rise of digital advertising, platforms like Google Ads have become increasingly popular.

One of the major advantages of using Google Ads is the detailed analytics and measurement results it provides. In this blog, we will explore how the measurement results provided by Google Ads compare to those of radio and magazine/newspaper ads.

Firstly, it is important to understand what kind of data is provided by Google Ads. Google Ads provides businesses with a vast array of data that can help them track the performance of their ads.

This includes metrics such as impressions, clicks, click-through rate (CTR), conversions, conversion rate, cost per click (CPC), and cost per acquisition (CPA), among others. This data is updated in real-time, meaning that businesses can make quick adjustments to their campaigns if they are not performing as expected.

In contrast, radio and magazine/newspaper ads offer very limited analytics and measurement results. With radio ads, it is difficult to track how many people are actually hearing the ad, and there is no way to know if they are taking any action as a result of hearing it.

Similarly, with magazine/newspaper ads, there is no way to know how many people are actually reading the ad, let alone whether they are taking any action as a result of it.

Secondly, the data provided by Google Ads is highly detailed and customisable. Businesses can drill down into specific campaigns, ad groups, and even individual ads to see how they are performing.

This allows businesses to identify which ads are working well and which are not, and make adjustments accordingly.

For example, a business might discover that one particular ad is driving a lot of clicks but not many conversions, while another ad is driving fewer clicks but a higher conversion rate. Armed with this information, the business can adjust its campaigns to focus on the ads that are driving the most conversions.

By contrast, the data provided by radio and magazine/newspaper ads is very limited and cannot be customised. There is no way to drill down into specific ads or campaigns to see how they are performing. This makes it difficult for businesses to make informed decisions about their advertising strategies.

Thirdly, the data provided by Google Ads is available in real-time. This means that businesses can monitor their campaigns and make adjustments on the fly if necessary.

For example, if a business notices that one particular ad is not performing well, it can quickly make adjustments to the ad copy, landing page, or targeting to improve its performance.

This level of flexibility is not possible with radio and magazine/newspaper ads, where changes can take days or even weeks to implement.

In conclusion, the measurement results provided by Google Ads are far more detailed and customisable than those of radio and magazine/newspaper ads. Businesses can use this data to make informed decisions about their advertising strategies, optimise their campaigns, and improve their ROI.

While radio and magazine/newspaper ads may still have their place in some marketing strategies, the lack of detailed analytics and measurement results makes it difficult for businesses to make informed decisions about these forms of advertising.

As such, businesses looking to maximise their advertising efforts should seriously consider using Google Ads as part of their marketing mix.

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