10 Reasons To Hire Someone to Manage Your Google Advertising (2023)

Google Ads, formerly known as Google AdWords, is one of the most effective ways to drive traffic and conversions to your website. It allows businesses to advertise on Google's search engine results pages (SERPs), partner websites, and video platforms like YouTube.

However, creating and managing a successful Google Ads campaign can be a challenging task. It requires a lot of time, effort, and expertise in the field of digital marketing. That’s why many businesses prefer to hire a Google Ads specialist to manage their campaigns.

In this blog post, we will discuss 10 reasons why you should hire someone to manage your Google Ads campaigns.

Google Advanced Certified Adwords Manager

1.Experience and Expertise

The first reason why you should hire a Google Ads specialist is their experience and expertise in the field. Google Ads is a complex platform, and it takes years of experience and knowledge to create and manage successful campaigns. A specialist will have a deep understanding of how the platform works, and they will be able to use this knowledge to optimise your campaigns and increase your ROI.

2. Save Time

Managing a Google Ads campaign can be a time-consuming task. It requires continuous monitoring, tweaking, and optimisation to ensure that your ads are performing well. By hiring a specialist, you can save a lot of time and focus on other important aspects of your business, such as product development, customer service, and sales.

3.Reduce Costs

One of the biggest advantages of hiring a Google Ads specialist is that they can help you reduce your advertising costs. They will be able to identify the keywords and ad placements that are driving the most traffic and conversions, and they will optimise your campaigns accordingly. This will help you get the most out of your advertising budget and avoid wasting money on ineffective campaigns.

4.Better ROI

A Google Ads specialist will be able to create and manage campaigns that are specifically tailored to your business needs. They will use their expertise to optimise your campaigns and ensure that you are getting the best possible ROI. By hiring a specialist, you can expect to see a significant increase in your conversion rates and revenue.

5.Keyword Research

Keyword research is a crucial part of any successful Google Ads campaign. It involves identifying the keywords and phrases that your target audience is searching for, and using them in your ad copy and landing pages. A Google Ads specialist will have the tools and knowledge to conduct comprehensive keyword research and ensure that your campaigns are targeting the right keywords.

6.Ad Copywriting

Writing effective ad copy is another crucial aspect of a successful Google Ads campaign. Your ad copy needs to be compelling, engaging, and relevant to your target audience. A Google Ads specialist will be able to write ad copy that speaks to your audience and encourages them to click on your ads.

7.Landing Page Optimisation

Once a user clicks on your ad, they will be directed to a landing page. The landing page needs to be optimised to ensure that it is relevant to the ad copy and encourages users to take action. A Google Ads specialist will be able to optimise your landing pages to ensure that they are converting as many visitors as possible.

8.A/B Testing

A/B testing is the process of comparing two versions of an ad or landing page to see which one performs better. It involves making small changes to your campaigns and measuring the results. A Google Ads specialist will be able to conduct A/B testing to optimise your campaigns and ensure that you are getting the best possible results.

9.Ad Placement

Google Ads allows you to place your ads on a variety of platforms, including the Google search engine, partner websites, and video platforms like YouTube. A Google Ads specialist will be able to identify the best ad placements for your business and optimise your campaigns accordingly.

10.Competitive Analysis

Your competitors are also using Google Ads to drive traffic and conversions to their websites. And you need a Google ads experts to gather the data and use it to help you get a better bang for your buck.

Learn more in our FREE 45 min strategy calls click on the link to book yours today: www.YouTubeAdsGuru.co.nz